BEAR NAKED WAX

When a client pitches you the name "Bear Naked Wax" for their new waxing studio in a small town you can guarantee that phrase is met with the raise of a brow. Thankfully the client, Molly, had a good sense of humor about it all. I mean we are talking about Brazilian bikini waxes here! The approach myself and a fellow designer took was humorous and the result was a cute, but refined brand that starts people talking. Well that and the impressive and almost painless 10 minute Brazilians waxes.