The Gear Loan program was developed to better reflect the "Montana Lifestyle" that so many of our members enjoy. Targeted at millenials, Gear Loan elicits a "lifestyle" perspective on lending, versus selling a signature loan with a rate attached. Via social, email, and other digital advertising efforts, this program has grown $1.7million in value from June 2016 to December 2016, and earned two 2016 CUNA Diamond Awards.