STEVE’S OUTDOOR ADVENTURES
Steve West might seem an unlikely client for a girl like me, but I've been lucky to collaborate on many projects with him, regardless of his GPS coordinates. TV Host for "Steve's Outdoor Adventures" and "The Adventure Series", we worked together to create a selection of promotional materials for a few of his project. From packaging for Camo Restore meant to re-weather your outdoor gear, various selections of "horn porn" advertising guided hunts, to media kits for his TV shows on the outdoor channel. Regardless of the content, keeping this work in my quiver shows that I'm not scared of any project. But maybe grizzly bears.
Choose Your Own Adventure
This seasonal catalogue is sent to Steve's current and prospective clients to showcase the type of guided trips you can choose for your own adventure.
A New Breed of Adventure Hunting
The Adventure Series on the Outdoor Channel offers viewers more extreme outings in remote parts of the world for the most coveted trophies. When creating the media kit for this program I aimed for a look that displayed the spectacular landscapes and showcased the extreme elements these guys tackle.
Camo Restore has a different look than some of the other SOA projects. Meant to attract a broader audience, Camo Restore is meant to re-weather all your important outdoor clothing. I chose a color palette that reflected the sometimes-extreme contrast between outdoor conditions and reflected industry trends.
